While generative AI is reshaping the ecommerce marketing landscape, the old adage that “the customer is always right” is more relevant than ever. How can you integrate AI tools and AI-generated creative content into your marketing workflow and still build and maintain trusted customer relationships? In this course, digital communication strategist Martin Waxman guides you through integrating AI strategically throughout your marketing workflow to achieve your business goals, from ideation to creation, execution, and customer engagement.