The web is full of thousands of tools, so how can you tell which ones will be best for you and your organization? In this course, social media expert Anson Alexander makes clear the must-have tools for social media. Learn which built-in social media tools, like Meta Business Suite and Twitter Analytics, provide the most value. Compare and contrast several multipurpose social media management suites including Zoho, Sprout Social, Buffer, and Hootsuite. Explore which social media automation tools can save you the most time and effort. Then, learn how content discovery and design tools like Canva, Feedly, BuzzSumo and Giphy can improve your marketing efforts. Plus, discover how social media analytics tools can help you understand what is and isn’t working to help plan future marketing campaigns.